As a leading player in the Indian fashion & retail industry, Bella Casa’s vehement focus on quality new product launches and innovation has consistently led to market outperformance. Our current endeavor is to further enhance distribution to build on the growth momentum while simultaneously dedicating efforts towards becoming more agile, increasing the pace of innovations, enhancing our go-to-market approach, and delivering industry-leading returns.
With a 550,000 sq. ft. manufacturing facility in Jaipur, our company production currently touches upon 12 Mn units per annum and with the establishment of our third plant, we take pride in having created employment opportunities for additional 1000 people. Today, the company holds a robust Rs 500 crore capacity for producing both apparels and home furnishings as we now take our brand to 400+districts.
Our strategic growth plan encapsulates capacity expansion and vision for new market penetration with a total investment of INR 65 crores to be solely derived from the company’s internal accruals. During the third quarter of the fiscal year 2021, we delivered competitive and profitable growth, while continuing to make healthy investments in marketing and creating new capacities. With 3QFY21 being the best third quarter for us historically, our comparable sales increased by 39%while EBITDA growth was robust at 38%, in constant currency terms.
As we move forward on the pathway to success, we strongly believe that consumer perception of our brand represents a value that is much more powerful than the financial value we can achieve through profits. Over the years, our brand has consistently garnered growing visibility with product offerings that have been of superlative quality alongside a holistic marketing program that was fortified by associations with (list all celebs collaborated with). Now, with Shraddha Kapoor as our brand ambassador, we are focused on realizing our joint vision of creating unmatched home and ethnic fashion while also accentuating pockets of the market that remained untapped thus far.
Bella Casa attributes its success to its crew that comprises of champions with diverse life experiences, expertise and viewpoints. Every individual in the organisation possesses the capacity to add value through increased creativity and innovation, better problem-solving and decision making, or wide ranging subject matter expertise.
We consider workplace diversity to be an especially beneficial asset that brings great competitive advantage. That is why diversity, equality and inclusion are crucial factors basis which we make team expansion choices.
At Bella Casa, the owner-employee crew is driven by a shared mission – to be the most skilled team and the nation’s leading home furnishing and ethnic fashion brand. We believe that our skill and expertise is represented through the numerous awards bestowed upon us. These accolades are significant to us and our clientele as they demonstrate our commitment to providing the best products and services.
